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June 25, 2006
Atlantic Yards is not about sports
Crain's New York Business Greg David
As Bruce Ratner tells the tale, the Atlantic Yards project took off in 2003 following a phone call from the Brooklyn borough president. The New Jersey Nets basketball team was for sale, and Marty Markowitz pleaded with Mr. Ratner to buy it and return a professional sports team to Brooklyn.Sports and the borough's psyche had been linked decades earlier, and just as the Dodgers' departure in 1958 seemed to start years of decline, so bringing the Nets to Brooklyn would put an exclamation point on its economic revival.
Three years later, sports are merely a footnote to the project. Atlantic Yards now concerns making choices about the city's future. Mr. Ratner knew nothing about professional basketball when Mr. Markowitz called. What he did understand was Brooklyn, where he had built Metrotech in the 1980s. The office complex saved the borough's downtown and the city 10,000 jobs that had been headed to New Jersey. Mr. Ratner had long believed that a site nearby, where the Long Island Rail Road parked its trains, was suitable for the next major development. But he couldn't figure out how to get the public money or political support needed to proceed--until the Nets came along. His original concept envisioned a sports arena, 2 million square feet of office space and 4,000 apartments. Sept. 11 sent Mr. Ratner back to the drawing board. Demand for office space weakened, and Atlantic Yards could be seen as a threat to Lower Manhattan, which would split the politicians he needed in his camp.
Escalating apartment prices rescued Mr. Ratner. Adding residential units would produce the revenue needed to pay for the arena and for about $1 billion in infrastructure. One of the top priorities of the Bloomberg administration was more housing, so it would be supportive. Mr. Ratner slashed Atlantic Yards' commercial space and turned it into a residential neighborhood with 6,800 units. Mr. Ratner, always a politically astute developer, added an important twist. The condos would be so lucrative that he would use some of the profits to set aside almost a third of the units as affordable housing--more than any developer had ever done in a similar project. Such a move would be popular not only with the mayor but with advocates for the poor. The developer signed them on as supporters; the most notable was the outspoken group Acorn. But his opponents aren't giving up. They claim that Atlantic Yards will destroy Brooklyn's character.
Their hope is to preserve the status quo, even as tens of thousands of people come to New York because of its vibrant economy. If the city is to thrive, it will need to build places for them to live by Manhattanizing some sections of Brooklyn and Queens. With residential housing prices so high, developers can subsidize substantial numbers of less expensive units for the endangered middle class. Mr. Ratner has worked out the economics of this game plan for the future. The fate of his project is a test of whether the rest of New York will embrace it.
Posted by amy at June 25, 2006 8:57 PM