May 11, 2006
Gehry, Gehry Everywhere...
The Real Estate Observer
By Matthew Schuerman
The big Forest City Ratner high-security press conference today produced little news but lots of images: fewer crooked buildings and more straight lines, more titanium siding and less Las Vegas.
That different sense of scale, of course, is a lot smaller than the type of bulding he has been commissioned to design here. He does make a few token gestures to fit into the borough, however, but they definitely are tokens. The main one is the "largest stoop in Brooklyn" at the point of Atlantic and Flatbush, in front of the arena.
NoLandGrab: Not so fast. Gehry may not be showing off the Las Vegas aspects of the arena, but they're still on the drawing board.
On April 10, Times architecture critic Nicholai Ourousoff (filling in for Charlie Rose) and Gehry discussed new signage technology to be used at the arena (transcript via Atlantic Yards Report):
NO: We're talking about a layering around the exterior, this is around the arena in Brooklyn, it starts to peel apart, where the advertising and the facades of the buildings start to blur.
FG: So it's not there sometimes and it's there sometimes. There's a little bit of it, and there's more of it. And it can be used for community issues, as well as advertising. It has a social function, if it's played right, it can be used for art... How do you make that--everybody's getting it, whether they like it or not, it's all over us.
NO: Meaning people will have to live with this, so the question is: what can you turn it into.
FG: If I look at what Peter Arnell and I are doing right now, they're baby steps. I really think we've got to get into the technology and see where really the root of it. Y'know, LED is little tiny things, they sit on black background--it's not pretty yet. How do you turn it into something--that's the trick. And maybe there's something other than LED.
Today's press conference didn't reveal the signage in store for Gehry's Atlantic Yards because the public backlash to "Viva Las Vegas" would has been overwhelming, but like many things in Gehryland, you're not supposed to pay attention to the man behind the curtain.
On another note, we're not sure that Gehry's Urban Room "stoop" would actually be bigger than the current biggest stoop in Brooklyn, the new plaza/entrance at the Brooklyn Museum of Art.
Posted by lumi at May 11, 2006 7:35 PM