April 7, 2006
Forest City Ratner: Atlantic Yards eNewsletter
Hot off the presses, Forest City Ratner's Atlantic Yards eNewsletter.
This is not only their best pitch, but it also contains their PR gems:
- the "$6 Billion Lie," uncovered by the Atlantic Yards Report,
- the claim of legitimacy bestowed upon the Community Benefits Agreement due to the advisory role of the local Community Boards (thanks to CB 2, 6 & 8 for going to bat for the entire community), and
- an extremely dubious claim that the project "will produce 18,000" (that's 1,500 construction jobs over 10 years, plus 3,000 "permanent jobs," but you aren't supposed to understand that because you're stupid).
One statement we call can agree upon is that "Atlantic Yards is about much more than just basketball."
Welcome to the Atlantic Yards News email list. Forest City Ratner Companies, the developer of Atlantic Yards, will be providing these periodic email updates on the Atlantic Yards development and our progress on bringing the NBA’s Nets basketball team home to Brooklyn.
The Nets will be Brooklyn’s first major professional sports team since the Dodgers left in 1957, but Atlantic Yards is about much more than just basketball.
Currently, the development will create roughly 6,860 mixed-rate apartments (2,250 of which will be set aside for low and moderate income families), produce over 18,000 construction and office jobs, develop over seven (7) acres of beautiful open space that will be available for everyone, generate over $6 billion in tax revenue and, of course, create a state-of-the-art sports and entertainment arena that will not only be the new home for the Nets, but also bring family oriented and world–class events like concerts, circuses and fine arts events to Brooklyn. In addition, the arena will also be available for local high school and college graduations and special community events. Above all, we are trying to build the development in a sensible and respectful manner. Since we first unveiled our plan back in 2003, we have participated in and hosted numerous community meetings and question and answer sessions. Our goal is to provide information and obtain feedback and ideas on the development from the community, its leaders and elected officials.
From these meetings came New York’s first Community Benefits Agreement (CBA). The Atlantic Yards CBA is a legally-binding agreement between the developer and eight (8) local community and advocacy organizations which will guarantee a variety of programs, including:
- Middle income and affordable housing
- Environmental assurances
- Educational initiatives
- Jobs for minorities and women
- Pre- and post-construction job training
- Commitment to develop community facilities such as childcare, youth and senior centers
- Community access to utilize the arena for local events such as religious congregations and high school and college graduations
Local elected officials and Community Boards (2, 6 & 8) also served as advisors in crafting the CBA, and over 200 community leaders and organizations have affirmed their support for this landmark agreement.
There will be more information coming soon, so watch for more updates in the coming days.
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Posted by lumi at April 7, 2006 7:11 AM