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January 8, 2006
Nets' sales pitch: lots of curves
Newsday profiles hard-working Brett Yomark, whose solutions seem to ride on people taking their cars to games:
For another, they are trying to woo New Jersey fans even as they plan to leave by 2009 for Brooklyn, two rivers and a small fortune in tolls closer to their ancestral roots on Long Island.
...
The Nets paid New Jersey Turnpike tolls before a game last season. They offer free ferry service from Manhattan. They have furiously signed sponsors.Kidd attended first grade with a 6-year-old who won a contest. Rapper Jay-Z, a part-owner, advises on entertainment.
Posted by amy at January 8, 2006 10:38 AM