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December 17, 2005
10,000 pennies for Yard thoughts
From the Brooklyn Papers:
Thousands of Brooklyn residents have been paid $100 each to attend focus group sessions conducted by a Cobble Hill marketing research firm.The sessions centered on people’s perceptions of the $3.5-billion commercial, residential and arena mega-project — and how well Forest City Ratner is getting its message out about the project’s purported benefits.
“They kept telling us how much affordable housing there would be,” said one small business owner who participated. “They told us about the park. They told us about how many jobs there would be.”
Another business owner in the same session called it “a bunch of talking points.”
“We were rolling our eyes,” said Erica Kalick, the owner of Erica’s Rugelach and Baking Company.
Wouldn't it have been easier for them to just give out $100 bills and say "Compliments of Forest City Ratner"?
Posted by amy at December 17, 2005 10:32 AM