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September 13, 2005
Nets look for gains when it comes to ticketholders
USA Today
by Greg Boeck
Project "Ticket Influencer Program" has been deployed by the tireless Nets CEO Brett Yormark. Season ticket renewals are at 96%. To seal the deal, fans are hobnobbing with marquee players, Nets dancers and even Caring Bruce himself over plates full of pancakes.
This attempt to make nice with the fans is an attempt to shore up the fan base in anticipation of a move to Brookyn where Ratner hopes that Jersey fans will come to Brooklyn.
NoLandGrab Reality Check: How long will it take Jersey fans to realize that they can zip into Central Brooklyn by subway during rush hour, but it will take forever to get home via public transportation? Then again, the same fan could be home within the hour by car, if they can stand sitting the evening rush for a couple of hours to get to the game.
A Brooklyn team's fan base is in Long Island, but don't tell that to the politicians who are counting on Jersey folks to spend their entertainment income in Brooklyn. Otherwise, the entire deal won't pay for itself in increased tax revenue — that would be bad.
Posted by lumi at September 13, 2005 7:55 AM