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June 17, 2005
Ratner rolls out tabloid to sell $3.5 billion arena plan
NY Daily News
by Deb Kolben
Just weeks after a group of Brooklyn clergy published a newspaper bashing the proposed downtown Brooklyn Nets arena complex, developer Bruce Ratner has gotten into the newspaper game.
The Brooklyn Standard, a glossy 16-page tabloid with information about the $3.5 billion project, is scheduled to hit the stands today.
The News quoted Ratner spokeperson Joe DePlasco's attempt to negate the impression that "The Brooklyn Standard" was published to neutralize the message of a tabloid recently published by the Downtown Brooklyn Leadership Coalition.
"We said from the beginning that we are going to provide as much information as humanly possible," said Ratner spokesman Joe DePlasco. "This has been in the works for a long time, and certainly way before they came out with their newsletter."
Posted by lumi at June 17, 2005 7:40 AM