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June 20, 2005
Ratner Publishes Tabloid Paper Pushing Atlantic Yards
NY Sun
by Jacob Gershman
A glimpse at the Brooklyn Standard, the borough’s newest community newspaper, reveals a publication adamant about the goodness of Bruce Ratner’s development plans.
“Brooklyn’s Booming,” the front page cries out. “Atlantic Yards Will Bring Jobs, Housing and Hoops.” Another article touts the firm’s purchases of property without resorting to eminent-domain proceedings. The tone extends to the op-ed page, which features a piece by the Reverend Herbert Daughtry Sr. about the “new hope” provided by Mr. Ratner’s proposal. It’s headlined: “Building Blocks of Life.”
Indeed, if Mr. Ratner could a design a newspaper that captured his sense of excitement and optimism about his $3.5 billion Atlantic Yards project, the Brooklyn Standard would seem to be it. And it is.
The newspaper’s publisher is Mr. Ratner and its editors in chief are Forest City Ratner Companies vice presidents Barry Baum and Scott Cantone. The company paid Manhattan Media, which publishes four Manhattan community newspapers and Avenue magazine, to produce and write the content. The developer, however, has ultimate editorial control.
Posted by lumi at June 20, 2005 7:58 AM