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April 8, 2005
Winning games easier than luring away fans
NY Newsday Barbara Barker
Cablevision and the Knicks woes were highlighted last night by a Jason Kidd triple-double and a Nets 100-98 win, as the off court one-on-one competition for fans heats up.
The Knicks are in a downward spiral, and don't think the Nets' new owner, Bruce Ratner, doesn't want to take advantage of that.
The Nets, who hope to eventually move to Brooklyn, already have expanded their marketing strategy beyond New Jersey. They recently signed longtime voice of the Knicks Marv Albert to do their television games. And, leaving no pompon overturned, they recently hired away Petra Pope*, longtime choreographer of the Knicks City Dancers.
* Pope was hired as senior director of entertainment marketing. ("Point of no return: Steppin' Out," NY Daily News, April 2, 2005)
Posted by lumi at April 8, 2005 6:50 AM