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January 19, 2005
Ridge Hill survey puts spin on issues, critics say
The Journal News: Forest City Ratner [FCR] has taken another page from the PR playbook to create the impression of local support for a controversial proposal in Yonkers.
Under the guise of a telephone survey, the FCR push poll, "included questions about how city residents would like to see millions in tax revenues from the proposed development spent. The surveyor asked if the respondent would like to see money from the project benefit public schools, police or cultural institutions."
Also, by focusing on the sorry state of schools in Yonkers, "[FCR is] pitting homeowners associations and community groups against the education community." (The familiar divide-and-conquer strategy that has been employed in Brooklyn.)
NoLandGrab: Ratner's PR machine has to be commended for using some of the most successful strategies from political campaigns. Yonkers has been treated to push polling and the ole divide-and-conquer strategy. Residents should brace themselves to receive thier own "liar flyer" mailing, full of half truths and misleading info gathered from this "telephone survey."
Posted by lumi at January 19, 2005 8:41 AM