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January 20, 2005

Ratner introduces new Nets CEO, Brett Yormark

Hired away from NASCAR, Brett Yormark returns to the NJ Nets in the top sales and marketing position. He compares the daunting task of "selling" the Nets to a disgruntled fan base to the challenges he faced in bringing national attention to NASCAR.

Asbury Park Press: New CEO wants Nets to be NBA's star
New York Newsday: CEO hopes to sell move to Brooklyn
The New York Times: Nets' New C.E.O. to Focus on Move
CBS Sportsline: Nets get Yormark as chief hoop dreams

Posted by lumi at January 20, 2005 8:04 AM